A niche tech consultancy needed a site that explains complex automation value simply and converts technical curiosity into client conversations.
In Figma we focused on explainability: product/solution pages, case study playbooks and ROI calculators. Built in React.js, the site balances high-level positioning with technical reference pages and demo request flows. We used modular content to present proof of concept and pilot case pathways.
Outcome
AI in Payroll now demonstrates measurable value propositions and converts technical leads into pilot projects more effectively, creating a predictable path from interest to paid pilots.