What Is Content Marketing for B2B and Why Is It Effective?

B2B buyers value educational, insight-rich content that solves challenges before making contact. Content marketing enables your business to be seen as a trusted advisor, accelerating the buyer’s journey.

Types of High-Performing Content: Blogs, Whitepapers, Webinars

Proven content types include:

• Blogs for trends, tips, and case studies to build SEO equity.

• Whitepapers for deep dives and lead generation via gated downloads.

• Webinars to engage audiences, answer questions live, and foster community.

The Role of LinkedIn and Industry Publications

Distribute your content through:

• LinkedIn, the center of B2B social discussions, employee advocacy, and targeted ads.

• Guest articles and press releases in trade journals to expand reach and earn backlinks.

Repurposing Content for Greater Reach and SEO

Maximize ROI by:

• Turning blog posts into LinkedIn articles, email newsletters, or infographic series.

• Updating evergreen content to improve rankings and maintain relevance.

Want to kickstart or refine your content efforts? Download SDM’s free B2B content strategy checklist for actionable steps to build trust and authority in your space.